Morning Consult Gen Z Report

While the crisis is still in its early stages all signs point to this being a profoundly impactful event with the potential to reorient younger americans. Millennials for instance are far more likely than gen z to trust reviews from news outlets and review websites when considering advice about brands. Morning consult explores how it will forever shape this coming of age generation.

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Additionally 61 of the respondents interviewed said they re likely to boost the brands they enjoy without getting paid to do so creating a massive microinfluencer opportunity for businesses to tap into.

Morning consult gen z report. Based on nearly 1 000 survey interviews with 18 21 year olds morning consult s understanding gen z report digs into the values habits aspirations politics and concerns that are. Members of gen z ages 13 23 with a 3 percentage point. This report results from three waves of research morning consult has conducted with gen z to understand the impact of covid 19 black lives matter and other recent events on this generation. April 9 12 2020 among 1 000 u s.

The tumult of 2020 is an era defining moment for gen z. In less than six years morning consult has grown from a small start up to one of the fastest growing tech companies in north america. Based on more than 2 000 survey interviews with 13 38 year olds morning consult s influencer report explores the scale and nature of influencer engagement on gen z and millennials. Eighty six percent of gen z and millennials report they re open to sharing sponsored content online for money according to a new survey on influencer marketing by morning consult.

Morning consult is launching a new multiyear survey research project aimed at understanding how the coronavirus outbreak will influence generation z those americans born after 1997. This report looks at how the tumult of 2020 a pandemic recession black lives matter protests the upcoming election and more is shaping gen z s habits values and outlook on the world. Based on nearly 1 000 survey interviews with 18 21 year olds morning consult s understanding gen z report digs into the values habits aspirations politics and concerns that are shaping gen. 78 versus 65 according to the report.