Morning Consult Gen Z

Gen z for the most part believes respect is earned not given and is likely to admire someone for their individuality and intelligence. And in its survey of more than 2 000 13 38 year olds morning consult found that the youngest of these respondents were the ones most likely to follow many influencers read more. 62 rated this higher than price or quality.

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Younger americans have embraced influencers with about 7 in 10 gen z and millennial consumers reporting that they follow people on social media who could be considered influencers.

Morning consult gen z. Morning consult s findings also confirmed earlier studies showing gen z s concern for employees at companies whose brand they purchase. Download our new report to learn how gen z is responding to the recent events. This report results from three waves of research morning consult has conducted with gen z to understand the impact of covid 19 black lives matter and other recent events on this generation. In morning consult s study of gen z s top 25 favorite brands the tech and media company used four metrics brand favorability trust community impact and net promoter score to determine.

This is the year gen z takes over and fusty companies that want to sell them stuff have to crack the kids code. Members of gen z americans age 13 23 have a growing sense that the world isn t fair and their optimism about the country s future is falling in the context of a global pandemic and national unrest. Eighty six percent of gen z and millennials report they re open to sharing sponsored content online for money according to a new survey on influencer marketing by morning consult. Members of gen z ages 13 23 with a 3 percentage point.

74 said that alone would affect their future brand loyalty. April 9 12 2020 among 1 000 u s. Additionally 61 of the respondents interviewed said they re likely to boost the brands they enjoy without getting paid to do so creating a massive microinfluencer opportunity for businesses to tap into. Those values however deviate from those of previous generations when it comes to how they are defined.

Morning consult is conducting nearly a quarter million survey interviews with generation z each year. A survey of 11 000 u s. Based on nearly 1 000 survey interviews with 18 21 year olds morning consult s understanding gen z report digs into the values habits aspirations politics and concerns that are shaping gen. Adults by bloomberg news and morning consult shows.

The way brands treated their employees during the pandemic also meant a lot to respondents. Subscribe to our newest email briefing dedicated to delivering insights on the youngest.