Morning Consult Survey Gen Z

Based on more than 2 000 survey interviews with 13 38 year olds morning consult s influencer report explores the scale and nature of influencer engagement on gen z and millennials.

Morning consult survey gen z. Broadly nike is gen z s favorite apparel brand. Morning consult is launching a new multiyear survey research project aimed at understanding how the coronavirus outbreak will influence generation z those americans born after 1997. And in its survey of more than 2 000 13 38 year olds morning consult found that the youngest of these respondents were the ones most likely to follow many influencers. Morning consult is conducting nearly a quarter million survey interviews with generation z each year.

Hired what it calls inspiring gen z leaders ages 12 to 17 to design its newest kashi cereal. Subscribe to our newest email briefing dedicated to delivering insights on the youngest. Younger americans have embraced influencers with about 7 in 10 gen z and millennial consumers reporting that they follow people on social media who could be considered influencers. Based on nearly 1 000 survey interviews with 18 21 year olds morning consult s understanding gen z report digs into the values habits aspirations politics and concerns that are shaping gen.

While the crisis is still in its early stages all signs point to this being a profoundly impactful event with the potential to reorient younger americans. Based on nearly 1 000 survey interviews with 18 21 year olds morning consult s understanding gen z report digs into the values habits aspirations politics and concerns that are. Morning consult is a global data intelligence company delivering insights and custom market research on what people think in real time. Businessweek morning consult survey companies are trying.