Morning Consult Influencer Report

The first thing i noticed. Morning consult political intelligence. Engaging gen z and millennials which looked at the scale and nature of influencer engagement.

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Influencer Report Engaging Gen Z And Millennials I Morning Consult

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The influencer trend isn t going away anytime soon.

Morning consult influencer report. Last week morning consult released influencer report. Nearly three quarters 72 of all generation z and millennials follow influencers on social media according to morning consult s latest. Eighty six percent of gen z and millennials report they re open to sharing sponsored content online for money according to a new survey on influencer marketing by morning consult. Based on more than 2 000 survey interviews with 13 38 year olds morning consult s influencer report explores the scale and nature of influencer engagement on gen z and millennials.

Additionally 61 of the respondents interviewed said they re likely to boost the brands they enjoy without getting paid to do so creating a massive microinfluencer opportunity for businesses to tap into. There was no accounting for the oregon trail generation those roughly 36 to 42 ish year olds and basically the delightful cusp group between gen x and millennials. The influencer trend isn t going away anytime soon. Real time polling data to navigate the political landscape.

Morning consult vice president of content jeff cartwright joins yahoo finance s zack guzman and emily mccormick along with strictly cookies cfo courtney comstock to discuss the influencer report. Nearly three quarters 72 of all generation z and millennials follow influencers on social media according to morning consult s latest study the influencer report the report which surveyed over 2 000 13 38 year olds explored generational engagement among influencers and social media platforms finding where young.