Morning Consult Generation Z

For the most part what gen z holds near and dear is similar to that of older adults honesty reliability and commitment according to the report by morning consult. Businessweek morning consult survey companies are trying. A new report from morning consult shows how millennials and gen z differ.

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A series of seismic events have been occurring over the past few weeks and months.

Morning consult generation z. Hired what it calls inspiring gen z leaders ages 12 to 17 to design its newest kashi cereal. In order to understand how to best engage gen z and millennials i want to share some key findings from the study the influencer report. Based on nearly 1 000 survey interviews with 18 21 year olds morning consult s understanding gen z report digs into the values habits aspirations politics and concerns that are. As such we re broadening the scope of the report to look more generally at how the tumult of 2020 a pandemic recession black lives matter protests the upcoming election and more is shaping this young generation s habits values and outlook on the world.

Based on nearly 1 000 survey interviews with 18 21 year olds morning consult s understanding gen z report digs into the values habits aspirations politics and concerns that are shaping gen. The morning consult s latest poll understanding gen z examines the most diverse and best credentialed generation thus far. Gen z is comprised of those born between 1997 and 2012. For the purpose of this blog we re defining generation z as those who were born between 1996 and 2015.

Even further morning consult s survey found that nike is the 12th favorite brand among generation z and the only apparel brand in the top 25. Broadly nike is gen z s favorite apparel brand. Of collective grievances from gen z and millennials lumping the two cohorts together as if they are a single. Morning consult those values however deviate from those of previous generations when it comes to how they are defined.

This report results from three waves of research morning consult has conducted with gen z to understand the impact of covid 19 black lives matter and other recent events on this generation. Engaging gen z and millennials by morning consult.